On Friday, HM King Mohammed VI donated blood, marking the launch of a national campaign, organized between 8 and 24 March under the motto "every blood donation can save three lives. We can all be heroes". The campaign shows HM the King's will to make blood donation a public health priority and an element of health security.
The nationwide initiative seeks to raise public awareness of the importance of blood donation, collect a blood bag security stock for a 4 week-consumption (40,000 donations) and increase by 28% the number of donations for 2013.
Important human means and logistics were mobilized to ensure the success of the 12.5 million dirham-campaign.