The company hopes to capitalize on this momentum "as soon as possible," added Khan in an interview with MAP, on the sidelines of Gitex Africa Morocco held under the High Patronage of His Majesty King Mohammed VI, on May 29-31 in Marrakech.
Since its establishment in 2011, Anker Innovations, he said, has specialized in electronic accessories, such as cell phone chargers, cables, rechargeable batteries, headphones and safety devices.
In detailing the company's strategy for the Moroccan market, Khan stressed the importance of offering technologically advanced products. “Our strategy is to bring the right products to Morocco, ensuring that we are technologically advanced in our product offering,” he explained.
He added that the company will be working with online and offline partners to ensure that its products are accessible to all Moroccan consumers.
On the brand's rollout in Morocco, Khan announced that products will be available by the end of June. “We are on our way to Morocco and by the end of June, you will see us in most retailers, at our partners, and on our online store,” he said.
What makes Anker special is the high quality and reliable performance of its products. “The offer we bring to customers is very attractive, because we offer them the best innovative technologies,” he said.
He concluded that, by focusing on innovation and customer satisfaction, Anker is positioning itself as a key player in the electronic accessories sector, ready to meet the expectations of Moroccan consumers with high-performance, technologically advanced products.